About
Enterprise-level perspective. Personal commitment.
Experienced leadership and hands-on partnership, without the layers of a traditional consulting firm.
How MAP works
Senior attention. Every engagement.
MAP is intentionally lean. Clients work directly with senior leadership from strategy through execution, with trusted specialists brought in when their expertise adds value.
The people shaping the strategy stay close to the work.
Gene has spent more than three decades helping organizations navigate shifts in brand, customer experience, digital products and organizational growth.
His career has included executive and creative leadership across organizations including Mailchimp, PlayStation, Autodesk, Atlassian, Apollo, Nickelodeon and Scholastic, along with earlier agency and client work across multiple industries.
Beyond leading creative and digital experiences, Gene has helped organizations navigate growth and change—building teams, evolving operating models, and aligning people, processes, and technology around a shared direction.
“I founded MAP because I believe organizations should have access to senior-level strategy and experience design expertise without the complexity or overhead of a traditional consulting firm.
By combining decades of experience with modern technology, AI-enabled workflows, and a trusted network of specialists, MAP offers a more personal, agile, and focused way to turn ambitious ideas into meaningful outcomes.”
The experience behind MAP
- 30+
- Years leading design, strategy, digital experiences, and organizational transformation.
- End-to-end
- From marketing, advertising, and brand strategy to product UX, service design, and the complete customer experience.
- 8 to 160+
- Leading multidisciplinary teams while strengthening organizational structures, operating models, and cross-functional collaboration.
- Global experience
- Leading products, brands, and digital experiences serving audiences across multiple markets and platforms.
- Cross-disciplinary leadership
- Connecting strategy, design, technology, research, and operations to solve challenges that no single discipline can address alone.
- Award-winning
- Industry-recognized creative work, published projects, speaking engagements, and contributions to design education.
The MAP model
The right expertise. Right when it’s needed.
MAP combines senior-level strategic leadership, AI-enabled workflows, and a trusted network of specialists. We stay deliberately lean, bringing in additional expertise when the work calls for it—not simply to fill out a team.
Senior-led. AI-enabled. Specialist-supported.
- Technology
- AI
- Engineering
- Research
- Content
- Brand
- Data
- Implementation
Recognition & affiliations
- Board Advisor, Bonfire Digital Wellness
- Clio Award winner
- Judge, Fast Company Innovation Awards, Webby Awards, One Show
- Speaker, Adobe 99U, MIT Design of Business, AIGA, Awwwards
- Adjunct Professor, Parsons School of Design
Perspective
The ideas behind the work—and the questions worth asking next.
Explore InsightsBased in Atlanta, Georgia.
Let’s talk about where you’re going next.
Experienced perspective. Personal partnership. A practical approach built around your organization.
Book a free consultation