Work
30+ years of experience. A more modern way to work.
MAP combines senior-level experience from some of the world’s most recognized organizations with a lean partner network and AI-enabled workflows — bringing deep capability without the overhead of a traditional agency or consultancy.
Experience across
King of Kings is a MAP venture. The other case studies show work Gene Lee led in executive roles before founding MAP.
Mailchimp
Growing beyond what made you successful.
Evolving a beloved email brand into a connected platform for small-business growth.
Growth · Leadership · Brand evolution · Digital transformation · Customer experience
King of Kings
A brand built from the ground up.
Bringing a new company to life — from brand strategy and identity to apparel and its e-commerce home.
Brand strategy · Logo identity development · Apparel design · E-commerce website design
PlayStation
Connecting an increasingly complex ecosystem.
One experience across console, mobile and web for a global audience.
Leadership · Digital transformation across console, web and mobile · Redesign of the PS5 UX experience
Autodesk
Designing around the end-to-end customer journey.
Aligning business units around one customer experience and shared measures.
Enterprise-wide CX transformation
Atlassian
14 products. One design language.
Strengthening the design organization behind a growing product ecosystem — operating model, design system, and AI-enabled innovation.
Organizational transformation · Design leadership · Experience strategy · Design systems · AI innovation
Nickelodeon
Bringing the magic of Nickelodeon to every screen.
Reimagining Nick.com, extending Nick and Nick Jr. across mobile and tablet, and launching Nickelodeon's first Apple Watch app.
Digital transformation · Customer experience · Entertainment · Cross-platform innovation
What could we make possible together?
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